Real fur is now a faux pas. Michael Kors is the most recent designer to denounce the use of genuine fur in products. Kors joins Gucci, Jimmy Choo, Chanel, Fendi, Calvin Klein, Giorgio Armani, Ralph Lauren, and Stella McCartney among luxury brands that have now pivoted to using only faux fur.
Kors decided to go fur-free after meeting with PETA, according to WWD. The U.S. label has announced that any fur products currently in production will be phased out by December 2018, and instead replaced with a faux alternative.
“This decision marks a new chapter as our company continues to evolve its use of innovative materials,” Kors CEO John Idol explained.
Just this past June, a group of PETA protestors disrupted a live interview with Michael Kors himself at the Metropolitan Museum of Art in New York, chanting “Michael Kors has blood on his hands.” This public demonstration no doubt influenced the brand’s decision to depart from using animal fur.
After much debate, the company decided to transition to non-fur products. “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” Idol said. “This decision marks a new chapter as our company continues to evolve its use of innovative materials.”
According to WWD, Kors will unveil their new faux fur alternatives in February with the brand’s Autumn/Winter ’18 collection at New York Fashion Week.
Hopefully, more brands will follow suit.