Positive Luxury is working with Grassroot Soccer (GRS), a charity that harnesses the power of football to educate and inspire Sub Saharan African children about HIV and sexual health. This year GRS are promoting a NO HOODI NO YONI (no glove, no love) campaign alongside their yearly ‘World AIDS Day Gala‘ on 1st December, sponsored by Belvedere Vodka and L’Oréal with David Beckham one of the celebrated guests. More than 300 stars, footballers, philanthropists, and leaders in business and media will be coming together in London to educate and inspire, by raising funds and awareness.
The 100 limited-edition HOODI features inspirational quotes and signatures from partnering personalities, Sir Alex Ferguson, Anastacia, Ronan Keating and DJ Black Coffee. The luxury HOODI has been designed by POAN (Peoples of All Nations) in collaboration with Positive Luxury.
“There really is no better way to communicate with young people than through sports, music, and fashion,” says Weissacher, who was formerly vice head of menswear at Vivienne Westwood.
Sir Alex Ferguson says “Throughout my career in football I never stopped learning. Grassroot Soccer’s lessons transcend the love of the game into areas far more important than sport. Aids is a deadly disease that affects millions of people around the world and using football as a platform to educate, prevent its proliferation and save lives is a cause that should unite the footballing community.”
Black Coffee who grew up in a Durban township says “When this request came through, this was a no-brainer. We’ve got to do what we can.”
Anastacia an artist with a strong voice on woman’s health says “I want to empower women and encourage them to know that they have a voice in this world and to stand up for themselves.”
Ronan Keating “HIV is a huge health issue for young people in Sub Saharan Africa. Understanding and practicing safe sex is integral to protecting against the disease. The Grassroot Soccer Hoodi campaign hopes to create as much awareness as possible and empower young girls to demand ‘no hoodi no yoni’ or ’no glove, no love’ by making it cool to be careful and the funds raised from the sales of these hoodies, will allow Grassroots to not only carry out this important work but create as much awareness as possible”.
Fiona Ferguson “NO HOODI NO YONI is a message to men and women in ALL communities that it is cool to be careful. It is also a message for women to stand up for themselves. This is particularly relevant in the communities where Grassroots Soccer is doing such a great job of challenging gender norms (by bringing girls and boys together on the pitch) and addressing the issue of gender-based violence that is sadly so endemic”
The HOODI, for both men and women, goes on sale 1st December at £290 each with all profits going to GRS. FYI, £100 can provide for four youths with health and life skills education, a GRS caring coach/mentor, and access to life-saving care. To date, GRS has reached over 2m kids and a participant in the program is 80 percent less likely to contract HIV.