And the list keeps growing against the use of fur in many of the luxury designers collections. We are so happy to hear that Gucci has joined other brands such as Chanel, Fendi, MIU MIU and Armani. The fur-free policy takes effect with its Spring/Summer 2018 collections as stated by Gucci’s President & CEO Marco Bizzarri today during the 2017 Kering Talk at The London College of Fashion. The brand has signed up with the Fur Free Alliance, an organization that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan.
Per Fur Free Alliance’s website, “Gucci’s commitment follows a long-standing relationship with The HSUS and LAV – members of the international Fur Free Alliance – and includes mink, coyote, raccoon dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught.”
Marco Bizzarri, Gucci’s President & CEO, said:
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
As with other brands who are still using the species as stated above, we hope they will join Gucci and the many others who now realize that there is no use for this type of production the fashion industry, especially with new techniques of materials being discovered constantly to create a genuine look and feel without the harming of animals.