UJOH SS18

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UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

UJOH SS18
Ujoh SS18 Milan Fashion Week

Images by Jørn Vargas

Images by Jørn Vargas

Ujoh Collection Note Spring/Summer 2018

This season Ujoh presents its distinctive contemporary cutting
and unveils a collection made of elegant, but yet comfortable pieces, in the pursuit of a design whose main purpose is to the emphasize the uniqueness of the person who is wearing that piece. This collection embraces new values and explores new possibilities, yet presenting the distinctive pattern’s signature of the brand “I believe that asymmetric cutting particularly fits spring-summer collections and Ujoh ass18 is all about asymmetry”

A very balanced asymmetry attained exactly thanks to the use of light fabrics which lets the designer free to cut straight lines from the shoulders to the hem, and to make pure cuttings, easily adapting to the shape of the body. A bold creative attitude, free from the usual constrictions which normally would apply to the relationship between the body and a pièce of clothing, bottoms, and dresses freely hanging down from the shoulder,

A new approach to design, where garments follow the movements of the individual but almost live an independent life, opens up new possibilities. Sleeves with seethrough slits, open cuts gathered by drawcords, to create a soft overlayering Tailor vest which has been cut off wildly, to produce a balanced asymmetry and new, unique rhythms
Bold and rough cutting but always thoroughly calculated and elegant
Light fabrics such as noiseless taffeta, taslan, summer wool, cotton canvas, and dry-touch cloth. A color palette which combines plain black and white with bold magenta red and camel.

Adrielyn Christi

Senior US Fashion Editor and PR for Trend Prive Magazine. Finding the latest and greatest in fashion and to have the ability to share it with the world is truly my passion.