This season, London based designer, Edeline Lee’s inspiration came from her travels to the New Mexican badlands. She was inspired by the idea of feminine courage. Lee stated “I imagined Georgia O’ Keeffe after her heartbreak and subsequent nervous breakdown when she first encountered that powerful landscape and realized firstly, that she had found her place in the world and secondly, that this was what she was meant to paint for the rest of her life. She was an archetypal woman, which is why she and her work retains such a compelling influence: the woman artist courageously alone, teaching herself to drive, ripping out the back seats of her Model T so that she could fit her easels into her car, braving the unforgiving landscape to pick up stones and animal bones bleached by the stark New Mexican sunlight, and climbing up a ladder onto the roof of her adobe house to sleep under the stars each night. Georgia O’ Keeffe said: ‘I’ve been absolutely terrified every moment of my life and I’ve never let it keep me from doing a single thing I’ve wanted to do’. In this collection, I wanted to connect to the vulnerability and the strength at the core of every woman”.
As each piece of her collection was on display, the O’Keefee iconography of flowers was clearly a part of Lee’s vision. As a series of abstracted, three-dimensional shapes were stacked onto dresses made of organic cotton jersey sweatshirts and t-shirts. The iconic Southwestern colors of blush, adobe, cerulean blue, nude, ivory and black can be seen accented on buttons and buckles. The Southwest patterns are embroidered on hand-smocked cotton voile.