Luxury Watches by IWC Schaffhausen

With its passion for innovation and technical inventiveness, IWC Schaffhausen has established an international reputation. Since 1868, the Swiss watch manufacturers have been creating masterpieces of Haute Horlogerie that combine precision engineering with exclusive design.

IWC Schaffhausen

The foundations of watch manufacture in Schaffhausen were laid by an American, Florentine Ariosto Jones in 1868. We are greatly indebted to his pioneering spirit and innovative approach to engineering, design and the art of making beautiful watches. The product families characteristic of IWC appeal to a variety of temperaments and passions. Each family represents a different theme. These themes are rich and evocative expressions of the IWC Schaffhausen universe and are the inspiration for their partnerships, events, exclusive brand experiences and unique projects; all of which can be found throughout their website. Beyond the confines of their company, IWC aims for similar standards in the response to the environmental challenges of today, supporting landmark projects around the globe.

IWC Schaffhausen

At IWC, they know that long-term success depends on the care and respect with which they treat the two most important resources: people and the natural world. What started more than a century ago, with pioneering provisions, their workforce has grown into a comprehensive sustainability program that now extends to all parts of their business, and beyond.

WE FIRMLY BELIEVE THAT OUR SUSTAINABLE APPROACH TO BUSINESS BUILDS OUR REPUTATION AND MAKES US MORE COMPETITIVE. BY PROVIDING OUR EMPLOYEES WITH GOOD WORKING CONDITIONS, CARING FOR OUR PARTNERS AND THE COMMUNITIES IN WHICH WE LIVE, AND TREATING OUR PLANET WITH RESPECT, WE ARE ABLE TO ATTRACT CUSTOMERS WHO SHARE OUR VALUES AND WILL REMAIN LOYAL FOR YEARS TO COME.
—Georges Kern, CEO of IWC Schaffhausen

PROTECTING THE ENVIRONMENT
• Carbon emissions: further reducing our carbon emissions while accounting for the growth of our business;
• Water usage: using groundwater as a sustainable heat source and reusing waste and rain water as an alternative water source whenever possible;
• Paper and packaging: seeking to keep our use of paper and packaging as low and as sustainable as possible;
• Less plastic: to we have set ourselves the target of eliminating the use of plastic wherever possible.
IWC Schaffhausen monitors and manages its greenhouse gas emissions not only within our own operations but throughout our supply chains.
Apart from the construction, reconstruction, and modernization of our production facilities, IWC Schaffhausen ensures that local environmental regulations are met and that projects are as ecologically sound as possible.

2017 DA VINCI COLLECTION: CREATING PURE BEAUTY
THE NEW DA VINCI WATCHES FROM IWC SCHAFFHAUSEN
Swiss luxury watch manufacturer IWC Schaffhausen revisits the iconic design of the 1980s and presents the 2017 Da Vinci collection, once again with its classic round case. The Da Vinci Automatic 36 and the Da Vinci Automatic Moon Phase 36 are tailored to women, while the Da Vinci Automatic is a unisex model. Two Da Vinci timepieces feature newly developed IWC-manufactured calibers that innovative combine and integrate complications.

“With the new Da Vinci collection, IWC Schaffhausen has returned to the round case that was so successfully established by the Da Vinci Perpetual Calendar in 1985. It means we are bidding farewell to the tonneau case and reaffirming our commitment to the classic proportions the brand stands for,” explains Georges Kern, CEO of IWC Schaffhausen. “With the Da Vinci Automatic 36 and the Da Vinci Automatic Moon Phase 36, we are also re-establishing an old tradition of creating selected models from the Da Vinci line especially for women and adding diamonds or fashionable straps and bracelets as features. I am particularly pleased about the launch of the Da Vinci Perpetual Calendar Chronograph and the Da Vinci Tourbillon Rétrograde Chronograph because they truly embody our manufacturing expertise.”
With the round cases, harmonious forms, rounded crowns, and diamonds on single models in the new collection, IWC Schaffhausen establishes a link between the Da Vinci of the 1980s and today’s pure designs without denying the family’s heritage. The twin-frame bezel with the peripheral groove is a reminder of this period. Newly designed, movable horns with curved lugs ensure that straps and bracelets fit perfectly around the wrist and make the watches more comfortable to wear. All Da Vinci Automatic (Ref. IW356601/IW356602), Da Vinci Automatic 36 (Ref. IW458307/IW458308/IW458310/IW458312) and Da Vinci Automat.

IWC Schaffhausen

 

IW459307/IW459308) models, with the exception of Reference IW459308 and Reference IW356601, are equipped with the new butter y clasp. The clasp has three fold-out wings so the wearer can put on and take off the watch without fully opening the strap or bracelet. Two Da Vinci watches are fitted with a pin buckle: the Da Vinci Automatic Moon Phase 36 (Ref. IW459308) has an 18-carat red gold clasp, the Da Vinci Automatic (Ref. IW356601) one in stainless steel. The two models with Haute Horlogerie complications – the Da Vinci Perpetual Calendar Chronograph (Ref. IW392101/IW392103) and the Da Vinci Tourbillon Rétrograde Chronograph (Ref. IW393101) – feature a folding clasp with two wings.
FEMALE TARGET GROUP IS MAIN FOCUS OF INTEREST
“With the new Da Vinci collection, we are consciously trying to anchor the brand in the minds of women, who account for a significant proportion of watch lovers,” ex- plains Franziska Gsell, CMO at IWC Schaffhausen. “Here in Schaffhausen, the company has been manufacturing watches for women since the very beginning. In that sense, we are remaining true to our heritage.”
The design of the new Da Vinci collection follows in the vein of this characteristic style. The design team, for instance, took inspiration from the solid horns that were a characteristic feature of the Da Vinci models made back in the 1980s. “We thought long and hard about the shape of the case for the new Da Vinci,” adds Christian Knoop, Creative Director at IWC Schaffhausen. “Eventually, we came to the conclusion that a modern interpretation of the round shape established in the 1980s would be most in keeping with IWC’s overall portfolio. For example, we took our cue from the twin-frame bezel with its peripheral groove but made it slightly narrower and a little less pronounced. We also adopted the large Arabic numerals from the round Da Vinci together with the slim, lancet-shaped hands.”

IWC has earned the coveted Butterfly Mark from Positive Luxury.
Positive Luxury’s mission is to inspire people to buy better and influence brands to do better. They award the Butterfly Mark to luxury brands that are committed to sustainability, helping consumers shop with confidence.
The Butterfly Mark is a trust mark that identifies the brands in the Positive Luxury community of #brandstotrust. It offers brand transparency at the point-of-sale in a consumer-friendly way.

To earn this coveted trust mark, brands must pass a stringent annual assessment that examines sustainability from a holistic point of view; encompassing governance, social and environmental frameworks, philanthropy and innovation.

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at their nest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection.

Adrielyn Christi

Senior US Fashion Editor and PR for Trend Prive Magazine. Finding the latest and greatest in fashion and to have the ability to share it with the world is truly my passion.