VYAYAMA- a yogic lifestyle, sustainable brand

VYAYAMA, the Sanskrit word ‘to move’ (Pronounced “vai-ah-ma”) is a yogic lifestyle brand founded with the intention of providing a fashion forward alternative to synthetic yoga wear. Created with the belief that the products we wear on our body should be held to the same standards as the products we consume.

‘Skin kind, earth kind’ healthy to wear and ethically produced using only natural, sustainable fibers.

Founder Rachel Bauer says “I wanted to create a brand that did not compromise on quality or commitment to preserve the environment, while creating beautiful products with an elevated modern aesthetic.”

Heavily focused on botanically sourced fabrics, the brand has innovated a custom Tencel® stretch fabric. Tencel® a natural fiber spun from sustainably farmed Eucalyptus trees, is blended with Italian Elastane to create a high performance fabric that is neutrally PH balanced, keeping you naturally cool and comfortable while being gentle to the skin.

The Tencel® collection comprises mix-and-match pieces of black and print.

KALABLAK™ an innovative blend of Tencel® and Black Italian Elastane, to make the most rich, ‘blackest- black’ every day essentials, is offered in five styles—a legging, short, tank, crop top and bralette.

PRINTED TENCEL® features seasonal graphic prints which are textural, unique and especially crafted for exact pattern placement on every style, available in leggings, shorts and crop tops.

Both Tencel® compression fabrics achieve the perfect balance of softness and support, both sculpting, yet smooth to the touch.

Equally unparalleled in the active wear market, STRATA SEAMLESS CUPRO is a collection of 360 seamless garments naturally made for movement. Cupro, precious, smooth and silky to the touch is a regenerated cellulose fiber derived from the unused downy fibre that enfolds cotton seeds. Blended with elastane and knitted with European seamless technology to create beautiful body contour patterning, strategically placed to sculpt and slim the body. Cupro is cool in the summer and warm in the winter making it the perfect year round comfort fabric. Available in leggings, shorts, strappy tanks and crop tops.

Foundational styles are accented with fluid layering pieces of t-shirts tanks, sweatshirts, hoodies and jackets, all in natural or noble fibers of Tencel® jersey, fluid Cupro, seamless Cashmere/Modal® and 100% Cashmere. The collection, featuring delicate feminine details and precious metallic accents perfectly balances style and sustainability, and is ethically produced in Europe. All styles and fabrics are OEKO-TEX certified non toxic and kind to the environment. Prices range from $85 for a Kalablak™ bralette, to $350 for a 100% Cashmere sweater.

VYAYAMA is available online. For information about the brand and online community visit VYAYAMA.com.

Catalina Magee

Founder / CEO at Trend Prive Magazine.
Editor-in-Chief at The Backstage Collections Magazine.