For years, makeup artists, enthusiasts, and gurus that were against animal cruelty happily supported, and invested in NARS. The company was long known for being 100% cruelty free, although it’s parent company, Shiseido was not. Still, they remained part of a world that was against any testing on animals, up until recently. NARS recently released a heartbreaking letter in which they described their expansion to China. This means that the company is subject to regulation testing in China, which involves testing on animals. They stated that they would have to comply with this testing, as they must respect the rules and regulations of the Chinese market.
NARS was quick to defend itself, stating that it does not support animal testing, and that the company is currently trying to eliminate animal testing altogether. The news came as quite a shock to many, but from a business perspective it seems as though NARS is trying to do what is best for them and their profits. We can only hope that they can achieve the same success without harming, or using, any animals.
Many have already joined in on the petition to NARS by sending them this statement “I love that NARS has been a cruelty-free brand and, as a customer, I am very sad that NARS has decided to enter the market in China and take part in required by law testing to do so. One reason I supported NARS was due to the NARS cruelty-free status. Because of this change, I will no longer be a NARS customer.”
It is possible that a substantial loss of customers will change the company’s outlook on their recent shift. Being cruelty-free allows cosmetic companies to compete with much larger companies, such as Maybelline. It is something that gives a company an edge, and attracts a certain audience, in this case, the audience that wants to buy cruelty-free products, an audience that would not invest in Maybelline. If these consumers are lost, then it will be an even greater loss for NARS. Time will tell if their customers can influence this decision.
Here is the NARS official statement:
“NARS does not support animal testing. Our position and values on that point have not changed. However, we are a global brand and, like many of our peers, we must comply with the legal requirements and mandatory local rules of each market we are in. We are launching in China later this year and local regulations mandate animal testing on imported cosmetics. We have updated our website FAQ to reflect this global expansion.”
“NARS does not test on animals nor do we ask others to test on our behalf, except where required by law. NARS is actively working with industry and other partners to eliminate animal testing globally and is committed to the development and acceptance of alternative methods. We are equally dedicated to the health and safety of our consumers ensuring we meet the highest in quality standards. We remain committed to bringing our vision of beauty and artistry to more fans around the globe, as part of our long-held commitment to empower women everywhere.”