The Unknown Consequences of our Beloved Denim

Denim—the most loved and universal garment since 1871. Who doesn’t love a good pair of jeans with the perfect fit? Quality jeans with a good fit are something so hard to find, even with an array of replicas and the fast fashion of today, but once we find the perfect pair, we manage to incorporate them into every outfit of the week. From the office and lunch dates, to running errands, denim has always held a special place in our hearts. Underneath this popularity and style lies the dark truth behind the production process of conventional denim and the landfill they end up in.

Nudie Jeans

Us consumers are so quick to purchase such items and put them right on, we often forget and never take the time to recognize what exactly the process of production entails. A scary fact, 2/3 of a pound of pesticides to produce enough cotton for just one pair of jeans. Conventional cotton production actually accounts for 11% of the world’s pesticides and 25% of the world’s insecticides. All for our denim that we believe to be harmless! Not only are these chemicals harmful to the workers who harvest the cotton used, but chemical runoff also affects ecosystems surrounding the production area. On top of this, they also affect our own drinking, surface and ground water, according to the EPA. Conventional cotton is not only used for denim, as many other goods are also produced with the same chemicals, adding to the damage our Earth endures.

Luckily, the fashion industry is always growing, and organic denim, (grown without chemical pesticides or fertilizers) is finally becoming more and more available. Although the more organic option can seem costly, a variety of eco-friendly brands offer denim at many different price points. Nothing is more satisfying than knowing you look great and doing the environment some good. Now, consumers can enjoy their most-loved piece, without the harmful consequences.

Below are our preferred organic denim options, bringing quality and ethics together to deliver you the best jeans at no harmful cost. Happy shopping!

Patagonia | Kuyichi | Nudie Jeans | MUD Jeans | Monkee Genes

Lianne Almeida

Fashion Content Writer

Fashion Marketing & Management Student