Minted 50 Project Benefits RxArt

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Minted 50 Project Benefits RxArt
Carlson

VGS co-founder Scott Carlson with Minted CEO Mariam Naficy

Minted 50 Project Benefits RxArt
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A collection of various artwork from the event

Minted 50 Project Benefits RxArt
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Visitors attend the exhibit

Minted 50 Project Benefits RxArt
Carlson

VGS Scott Carlson's six word story, bound in a book

Minted 50 Project Benefits RxArt
Laura Abolter

Laura Abolter's watercolor Day 2 piece

Minted 50 Project Benefits RxArt
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"Ordinary to Extraordinary" process by Donna Antonijevic, Day 19

Minted 50 Project Benefits RxArt
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The gallery setting at VGS

Minted 50 Project Benefits RxArt
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"Drawing in the Dark" by Derek Overfield, Day 10

Minted 50 Project Benefits RxArt
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Day 46 piece "Pizza Party" featuring various artists including Andy Spade

There is nothing more refreshing than art. Minted 50: 50 Days of Spontaneous Creativity premiered their complete exhibit of 50 original pieces at Van’s General Store‘s Yellow Chair Gallery on May 6. Pieces were sold to benefit RxArt, a non-profit organization dedicated to transforming healthcare facilities with art to inspire recovering children.

The Minted 50 pieces were created over 50 days by 50 artists. Each project was only completed in 24 hours. Minted, a San Francisco-based online marketplace connecting artists with consumers, partnered with Soho-based LES VGS advertising agency for this charitable venture. Andy Spade, co-founder of Kate Spade and Jack Spade respective fashion brands, collaborated on the Minted 50 project and created art pieces as well.

The benefitting charity, RxArt, has completed over 40 projects in hospitals throughout 15 U.S. cities featuring 60 artists. Every project is produced at no cost to the hospitals. “We’re honored to shine a light on the meaningful and brilliant work of RxArt to harness the power of art to heal children,” Spade said.

The Minted 50 project featured artists from around the world, using a variety of mediums ranging from sculpture to photography. Day 1 of the project saw the beginning of exquisite corpse, a collaborative form of art where individuals add to a project one after the other. VGS co-founder and actor Liev Schreiber kicked off the project by adding the first layer of paint. Minted founder and CEO Mariam Naficy added the second. This piece then traveled across the country with artists adding to it at every stop.

VGS co-founder Scott Carlson also created a piece for Day 4. Carlson’s six-word-story “run-on sentence sleeps good night” was illustrated by Rob Trostle.

“The Minted 50 is a nod to the brilliant and diverse creators, emerging artists and designers who make up our design community,” Carlson said. “We’re so proud to partner with Minted and Andy Spade on this unique project that showcases the playful spirit of creativity and the power of design to unite us.”

Most of the Minted 50 pieces stressed social acceptance and creative cooperation. Laura Abolter’s watercolored piece, created on Day 2, featured the slogan “nobody is free until everybody is free.” On a more political note, Day 16’s artwork, “Creature Creation” by Michael McConnell, portrayed a woman with the face of a tiger.

“We have found over the past ten years that anyone, anywhere can emerge as a powerful designer capable of showing us new ideas,” Minted CEO Naficy said. “The Minted 50 is a way we can highlight the impact of community and collaboration.”

The complete list of pieces are linked here. Pieces are still for sale at the Yellow Chair Gallery on 47 Orchard Street in Soho, New York.