By Samantha Bergeson
The British Fashion Council announced Mother of Pearl and palmer//harding as the two winners of the 2017 Vogue Designer Fashion Fund on April 4th. A champagne reception was held at Hotel Cafe Royal co-hosted by Perrier-Jouet.
The 200,000 British pounds will be split between the three recipients of the two labels; the winners will also be enrolled in a mentoring program through the BFC Business Support team.
Mother of Pearl focuses on sophisticated abstract shapes with funky prints. In contrast, palmer//harding expresses crisper lines with more classically feminine chic white and beige tones.
“I am delighted that Amy and Levi and Matthew will be beneficiaries of this year’s award,” British Vogue editor and Chair of the BFC/Vogue Designer Fashion Fund Alexandra Shulman said. “Mother of Pearl and palmer//harding are very different in terms of the clothes they offer and the way they operate but both convinced us that we were backing brands with strong potential who understood how they could grow and who had an exciting vision.”
The BFC was founded in 1983 to promote British fashion designers during Fashion Week. Today, the BFC focuses on young designers during pivotal times of business development and brand identity. This year’s judges included Gemma Metheringham of LABEL, Helen David of Harrods, Lisa Armstrong of “The Daily Telegraph,” Mary Homer of Topshop, and Sarah Manley of Burberry, among others. Hair and makeup for the models was provided by MAC and Toni & Guy.
Quotes courtesy of Michalis Zodiatis of British Fashion Council.