If you plan on wearing Urban Outfitters to Coachella this year, you might want to think again; for many reasons. The retailer will be having it’s day in court soon, as it is facing a lawsuit for allegedly trying to capitalize on Coachella’s image.
Per WWD, “The annual California music festival told a federal court late Tuesday that Urban Outfitters Inc. through its affiliate Free People is improperly using a number of “famous” and long-registered Coachella trademarks to sell a number of products incorporating the Coachella name.”
Urban Outfitters carries Free People’s “Coachella Boot,” “Coachella Mini Dress,” “Coachella Pocket Tank” and “Coachella Valley Tunic” and these particular products are what prompted the lawsuit.
Coachella see’s festival clothing such as these, from Urban Outfitters as allegedly “trading on the goodwill and fame” of the Coachella name. Coachella has their own “branded” clothing and apparel such as and because of its use of the Coachella name, it creates a keyword trigger in online advertising, which is considered an infringement.
Moreover, Urban Outfitters does not practice ethical employment. The company practices forced child labor in Uzbekistan via removing millions of children across the country from school and force them to pick cotton during the harvest season.