Sustainable Fashion is an online eco clothing boutique based in Australia. The brand markets to women who love the environment but also love an edgy vibe.
There are few brands that can boast rainwater as part of their initiative for a more ecological product. And with that ethos one might expect the clothing from Sustainable Fashion to be far more granola than it is. We have to admit, there is a core of boho vibe definitely flowing through their line, but not in a bad way. And they are going in a decidedly good direction with their style. If your goal is to mix boho with a fresh, edgy vibe, you may just want to take a look.
Clothing from this boutique requires minimal care. Cleaning the clothes requires cold water hand wash or gentle machine wash. The brand helps the environment by making most of the clothes hang dry only. Sustainable Fashion uses a prewash tactic that makes the garments better quality by using harvested rainwater. Pre-washing can reduce shrinking and remove excessive dyes.
Items sold are made in Australia and there is no plastic packaging for shipped goods. All of the clothing and accessories are produced ethically. Sustainable Fashion supports minimalists by creating new collections that match previous and current designs. The brand uses natural fibers that are local in Australia. You can find on their “About Us” page that they use certified organic cotton, sustainable bamboo jersey, and ethical merino wool.
As an eco-friendly brand, they recognize their impact on the environment and donate 5% of proceeds to charities in Australia. Currently, the brand is supporting organizations that suit Australia’s unique environment such as: Rainforest Rescue, Australian Marine Conservation Society, Bangarra Dance Theater & Wildlife Queensland. Solar energy powers 90% of the studio in support of the Australian Government wanting to increase renewable energy.
The owners of the business, Sarah Garrett-Hodoniczky and Jason Hodoniczky believe in running a business that has equal treatment when dealing with people, profit, and the environment. Together, Sarah and Jason own three brands: Rant Clothing (2003), Bestowed (2011), and Sustainable Fashion (2012). Definitely worth a perusal for anyone looking at upping their sus-fashion style quotient.