World’s First Solid Serum Foundation!

IT Cosmetics has come out with the NEW Confidence in a Compact, the first ever serum foundation in a solid form. This is a full coverage foundation that will give you a weightless, flawless finish. This foundation has 7 universal shades that will truly transform and improve the appearance of your skin. Trust Confidence in a Compact to erase aging skin, dry skin, dark spots, and pores and fine lines. Don’t be afraid of the sun as this solid super serum has SPF 50+ physical sunscreen. This is a must-have foundation for anti-aging results that will give you hydrated, younger looking skin.

Fair (Porcelain)
Light (Fair-Light)
Medium (Light-Medium)
Medium-Tan (Warm Medium)
tan rich medium foundation color
Tan (Rich Medium)
rich deep tan foundation color
Rich (Deep Tan)
rich deep tan foundation color
Rich (Deep Tan)


Pair this beautiful foundation with Heavenly Skin – the Skin Smoothing Complexion Brush. This is the perfect brush to achieve a flawless appearance and give you a silky feel on your skin. This kabuki brush will blur out all your skin imperfections and you will radiate beautiful, healthy skin.

IT in IT Cosmetics stands for Innovative Technology that is clinically proven to improve skin problems. Developed by world-renowned dermatologists and plastic surgeons, you can trust that this brand is certified by PETA and is 100% cruelty-free. IT Cosmetics creates beauty products that will perform to give you the most beautiful skin ever. Explore all of IT Cosmetics and their wide range of makeup and skincare on their website. 


20 years old college student from New Jersey who loves beauty and writing.