Designers Refused to Style Ashley Graham for Vogue Cover

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Designers Refused to Style Ashley Graham for Vogue Cover
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Designers Refused to Style Ashley Graham for Vogue Cover
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CHICAGO, IL - SEPTEMBER 17: Ashley Graham presents Ashley Graham Lingerie for Addition Elle at Nordstrom Oakbrook Center on September 17, 2016 in Chicago, Illinois. (Photo by Gabriel Grams/Getty Images)
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British Vogue announced plus-size model Ashley Graham will be the cover girl of January 2017’s issue. Editor-in-chief of Vogue Alexandra Shulman struggled to find fashion brands to work together with for the shoot.

In her editor’s letter, Shulman expressed that designers refused to provide clothing to style Graham for the cover shoot. In spite of Graham’s establishment in the fashion industry, some designers rather not associate their brand with models who are over a certain size. Shulman stated, “It seems strange to me that while the rest of the world is desperate for fashion to embrace broader definitions of physical beauty, some of our most famous fashion brands appear to be traveling in the opposite – and in my opinion, unwise – direction.”

But, at the end of the day, Stuart Vevers, creative director of Coach came to the rescue. Coach provided clothing “that had to come from outside their sample range” and still made it happen. They were pleased to dress a non-standard sized model for once. Shulman applauded Coach for doing this last-minute, which ultimately turned out great.