AlphaBe The Label, is a fashion forward Australian brand designed to fill a gap in luxe unique pieces which can be worn for all occasions.
The duo behind the brand, Brenda Chang and Cathy Karuga showed their SS17 collection during NYFW and they showed beautiful pieces with an edgy yet effortless style. Their current collections demonstrate a commitment to quality fabrics, while still maintaining an attainable price point for women of all walks in life.
The label incorporates creative, unique and minimalist designs, which can be worn as both high-end street fashion, or trendy, yet elegant evening wear. Suitable for the confident and stylish woman, AlphaBe The Label use a mixture of easy to wear fabrics and cool silhouettes, making that transition from day to night effortlessly easy.
Each piece is designed with their customers in mind, to flatter all shapes and make you look your most fierce you.